Profit
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profit - prof·it, from the Latin profectus |
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noun |
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- a valuable return :GAIN
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verb |
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- to be of service or advantage : AVAIL
- to derive benefit : GAIN
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Merriam-Webster Online
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That's right. The primary definitions of "profit" don't even mention money. Even our B-school professors taught us "profit" should be measured in something they called
utility (a fancy word for whatever you value). For-profit businesses might define utility as monetary gains. But many companies and organizations might define it as "servicing their constituency," "furthering their cause," or "improving their quality of life." This is important, because one of the primary reasons web projects fail, is their owners didn't define "success."
That said, we believe most companies can derive benefits from adopting Internet technologies. These technologies will let you:
- Publish a web site - Unless its designed for teen-aged rock star fans, it should help you
sell/promote something... products, services, your cause, etc.
Reduce your costs - By making a world of information, options, and products available to you. And in a way that makes comparison shopping so easy you're virtually guaranteed to get the best value (whatever utility you use to define that).Learn, or find those with similar interests.Improve your computer systems - deliver better value, software that is easier to learn, serve your "internal customers" better, etc.Improve your competitiveness - by working better with your channel partners and enlisting the whole "value chain" in delighting the end user.